Hotel Industry is only “A Boiling Point” of the Transitional Period
Recently, the incident of “International 5-Star Hotels Don’t Change Their Bed Sheets” has been in an uproar. A lot of journalists and state officials of national level have reported this one after another and written articles to analyze and interpret problems involved and its truth. A disclosure of anything will be paid attention to from every aspect and then become a focus. That is normal. Five-star hotels or international 5-star hotels don’t replace their bed sheets and pillowcases is a common thing which exists all the time in hotel industry. Seven or eight years ago, many of our friends, some of those are even presidents of hotels who would bring towels, pajamas and pillows by their own for business trips. They would say they are used to do it, whereas they are worried about the guestrooms facilities and detailed services of 5-star hotels! So do we. Every time we went abroad, we will bring with us towels and washing products by ourselves, even if we lived in grand luxury hotels...
2017 is bound to be a year of transition. It has been 40 years since China’s reform and opening-up, the 19th National People’s Congress of the CPC will be held this October, World Hotel Association just reached its 10 years anniversary this year, and the International Federation of Hotel and Tourism(FIHOTO) was also newly founded this year. What’s more, “the Belt and Road Initiatives” national development strategy and great actions of Chinese tourism industry were practically executed...All of these showed that the great transformation period of a country and an industry has come!
China and Chinese tourism and hotel industry have been growing too fast during past 40 years of reform and opening-up. All of the big data on the speed of enterprise development of BTG, Jinjiang International, HNA, Marriott, Wyndham, AccorHotels, etc. in the past ten years showed that the comprehensive aspect of a large industry can hardly bear the weight of the integration, mergers and acquisitions, expansion and “miraculous capital operation” of a good deal of conglomerates. No country in the world has developed so fast or has such a huge market like China, so that relevant departments of the Chinese government haven’t keep up to “the fast forward pace of the market” on industry regulation and policy, theoretical research of industrial economy in a great era, talents education and reserve for enterprises’ expanding, rational promotion of brands and service spirit of enterprises, let alone a strong traction and leadership.
One important aspect is that, in specific periods of China’s mighty anti-corruption and curb for high consumption, extravagance and waste, as well as weakening and controlling “Three Public Consumptions”, the transformation and development momentum of hotel industry have been wave after wave, because industries with windfall profits like real estate, energy, finance and so on were tightened, many investors thus turned their actions to tourism, hotel and cultural industries. Especially in the last 5 years, international brand hotel groups have accelerated their “land grab” and “layout” in China market with an obvious intention of pursuing quantity and stimulating stock market, even those “luxury brands” which are conservative and pursue high quality, like German’s Kempinski Hotels and Banyan Tree of Singapore, gradually bent down and lowered their bodies under “gold’s sheen” as well. What’s more interesting is that a “six-tier-look” county-level city like Tengzhou in Shandong province can also has the “Sheraton Hotel” brand to enter in. No matter these five-or-six-tier regional governments introducing “international brands” or the “international brands” marching into the inland markets of China, don’t they consider the problems of market prospect and human resources? The 5-star hotels of international brands only cost RMB 400-500 yuan per night in some of the three-and-four-tier cities of China, it may well be asked, how can the service quality, service spirit and hardware and software facilities be guaranteed for the “Gods”?
China’s development and great rejuvenation are inseparable from its reform and opening-up, while hotel industry is a window of China’s reform and opening-up, can the government promote the development of tourism and hotel industry to be more robust? At present, there are three problems need to be attached great importance to, namely, the inbound market of Chinese tourism industry, the global image promotion, and the educational training and scientific research. The inbound market relies on the leadership of government authorities, the global image promotion depends on actively work of industry associations, and the last one, educational training and scientific research require high-level support for regions to establish colleges and research institutions of the industry. China is a large developing country. It is very normal to have some problems exist and several incidents occur in an industry, and all these problems and incidents can be positively transformed into factors benefit for the development of enterprises and the industry. However, the hot discussion and urgent concerns brought about by “International 5-Star Hotels Don’t Change Their Bed Sheets” are not accidental. As an individual, I have read the articles written by the President Zhang Rungang and the Dean Dai Bin from different point of view in these two days, and they are worthy of colleagues in our industry to study and comprehend rationally.
From “America withdrew troops from the South China Sea” to “BRICS’s Xiamen Summit” came to a happy termination ending, etc., it is enough to prove that China has gradually moved to the center of the world’s stage as with the United States. Chinese tourism and hotel industry brings the greatest and most exciting period to the development of world tourism and hotel industry. In the next two decades, Chinese tourism and hotel industry will gradually dominate the world, so, as a huge country and a large industry, we need to be inclusive. We will not want any single side to win or lose, what we want most is to have a “global win-win” situation! In the future, “World Hotel Association” and “the International Federation of Hotel and Tourism(FIHOTO)” will try to do more rewarding work for colleagues of the industry in the new period...